主分类：广告投放与效果营销
来源 JD 数据（旧分类保留，当前主分类见上方）
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"job_title": "AIDC业务孵化兼外派管理部-Performance Marketing Leader 퍼포먼스 마케팅 리더-Seoul",
"job_level": "未披露",AI生成
"work_category": "全职",AI生成
"department": "阿里集团",
"location": "首尔",
"work_mode": "未披露",AI生成
"job_category": "产品类-用户型"AI生成
},
"company": {
"company_name": "阿里国际数字商业",
"company_industry": "跨境电商",
"company_size": "未披露",
"company_website": "alibaba.com",
"company_description": "阿里国际数字商业业务涉及国际电商平台及跨境商品交易。"
},
"compensation": {
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"currency": "未披露",
"cycle": "未披露"
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"benefits": "未披露"
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"requirements": {
"working_years": 15,
"degree": "本科",
"language": "7. English communication skills",AI生成
"visa_support": "未披露",
"responsibilities": "The Performance Marketing organization drives quantitative and qualitative business growth based on e-commerce data. \nThis position strategically manages annual media budgets worth hundreds of billions of Korean won and leads full-funnel marketing strategies. \nBeyond simple media operations, it involves designing sophisticated media mix considering Customer Lifetime Value (LTV) and business profitability.\nIn particular, this role leads the establishment of a data-driven marketing ecosystem that advances attribution models and performance measurement methodologies to comprehensively analyze fragmented customer journeys, enabling optimal decision-making.\n【Job Responsibilities】\n1. Performance Marketing Strategy Leadership (Strategy & Ownership)\nStrategic design and operation of annual paid media budget worth hundreds of billions of won aligned with business objectives\nEstablish full-funnel marketing strategies from Acquisition-Retention-LTV perspective and set priorities\nMedia portfolio decision-making connected to key business metrics (CAC, ROAS, LTV, etc.)\n2. Data-Driven Performance Management & Optimization (Performance Governance)\nComprehensive management of channel performance and lead decisions on budget reallocation and scaling up/down\nOverall traffic strategy leadership during major promotions and key events\nPresent new media/format expansion directions through headroom analysis\n3. Measurement System & Attribution Enhancement (Measurement & Attribution)\nInterpret attribution models (MTA, MMM, etc.) and reflect them in budget strategies\nVerify causal relationships of performance through experiments (Incrementality Tests, etc.) and utilize for decision-making\nCollaborate with data organizations to ensure reliability of marketing performance measurement systems\n4. Creative & Organizational Leadership (Leadership)\nSet creative strategy directions for each media channel and make decisions\nLead internal teams, agencies, and related departments to maximize performance organization execution\nProvide coaching for team member growth and build performance culture",
"requirements_text": "Required:\n1. 8+ to under 15 years of performance marketing experience in e-commerce, platforms, retail, or top-tier agencies (team leadership experience required)\n2. Advanced-level operation and strategic planning experience with major media platforms (Naver/Google/Meta/Kakao, etc.)\n3. Direct experience managing and optimizing large-scale budgets of billions of won monthly\n4. Proficiency in MMP, GA4, and Amplitude (capable of data integrity checks and analysis)\n5. Full-funnel design and media mix optimization capabilities from new user acquisition to retargeting and purchase conversion\n6. Flexible collaboration skills with other departments (development, data, design) and logical reporting capabilities to executives\n7. English communication skills\nPreferred:\n- Advanced data analysis: SQL-based data extraction and processing capabilities, or dashboard construction experience using Tableau/Looker\n- Experience leading MMM (Media Mix Modeling) or MTA (Multi-Touch Attribution) implementation projects or practical application\n- Statistical experiment design and performance verification experience including Incrementality Tests and Conversion Lift Tests\n- Global media operation experience or experience creating synergy between branding campaigns (TVC/OTT/Video) and performance marketing",
"skills": [AI生成
"SQL",
"Tableau",
"团队协作",
"沟通能力",
"英语沟通"
],
"preferred_qualifications": "Preferred:",
"job_highlights": "未披露"
},
"contact": {
"recruiter_name": "未披露",
"contact_methods": [
{
"type": "apply_link",
"value": "https://aidc-jobs.alibaba.com/off-campus/position-detail?positionId=100021735003"
}
]
},
"posting": {
"posting_id": "100021735003",
"post_date": "2026-08-13",
"hire_time": "未披露",
"update_date": "20260917",
"job_url": "https://aidc-jobs.alibaba.com/off-campus/position-detail?positionId=100021735003"
},
"fulltext": "AIDC业务孵化兼外派管理部-Performance Marketing Leader 퍼포먼스 마케팅 리더-Seoul\nAIDC业务孵化兼外派管理部-Performance Marketing Leader 퍼포먼스 마케팅 리더-Seoul\n\n基础信息\n职位类别：产品类-用户型\n工作地点：首尔\n\n职位描述\nThe Performance Marketing organization drives quantitative and qualitative business growth based on e-commerce data. \nThis position strategically manages annual media budgets worth hundreds of billions of Korean won and leads full-funnel marketing strategies. \nBeyond simple media operations, it involves designing sophisticated media mix considering Customer Lifetime Value (LTV) and business profitability.\nIn particular, this role leads the establishment of a data-driven marketing ecosystem that advances attribution models and performance measurement methodologies to comprehensively analyze fragmented customer journeys, enabling optimal decision-making.\n【Job Responsibilities】\n1. Performance Marketing Strategy Leadership (Strategy & Ownership)\nStrategic design and operation of annual paid media budget worth hundreds of billions of won aligned with business objectives\nEstablish full-funnel marketing strategies from Acquisition-Retention-LTV perspective and set priorities\nMedia portfolio decision-making connected to key business metrics (CAC, ROAS, LTV, etc.)\n2. Data-Driven Performance Management & Optimization (Performance Governance)\nComprehensive management of channel performance and lead decisions on budget reallocation and scaling up/down\nOverall traffic strategy leadership during major promotions and key events\nPresent new media/format expansion directions through headroom analysis\n3. Measurement System & Attribution Enhancement (Measurement & Attribution)\nInterpret attribution models (MTA, MMM, etc.) and reflect them in budget strategies\nVerify causal relationships of performance through experiments (Incrementality Tests, etc.) and utilize for decision-making\nCollaborate with data organizations to ensure reliability of marketing performance measurement systems\n4. Creative & Organizational Leadership (Leadership)\nSet creative strategy directions for each media channel and make decisions\nLead internal teams, agencies, and related departments to maximize performance organization execution\nProvide coaching for team member growth and build performance culture\n\n职位要求\nRequired:\n1. 8+ to under 15 years of performance marketing experience in e-commerce, platforms, retail, or top-tier agencies (team leadership experience required)\n2. Advanced-level operation and strategic planning experience with major media platforms (Naver/Google/Meta/Kakao, etc.)\n3. Direct experience managing and optimizing large-scale budgets of billions of won monthly\n4. Proficiency in MMP, GA4, and Amplitude (capable of data integrity checks and analysis)\n5. Full-funnel design and media mix optimization capabilities from new user acquisition to retargeting and purchase conversion\n6. Flexible collaboration skills with other departments (development, data, design) and logical reporting capabilities to executives\n7. English communication skills\nPreferred:\n- Advanced data analysis: SQL-based data extraction and processing capabilities, or dashboard construction experience using Tableau/Looker\n- Experience leading MMM (Media Mix Modeling) or MTA (Multi-Touch Attribution) implementation projects or practical application\n- Statistical experiment design and performance verification experience including Incrementality Tests and Conversion Lift Tests\n- Global media operation experience or experience creating synergy between branding campaigns (TVC/OTT/Video) and performance marketing\nThe Performance Marketing organization drives quantitative and qualitative business growth based on e-commerce data. \nThis position strategically manages annual media budgets worth hundreds of billions of Korean won and leads full-funnel marketing strategies. \nBeyond simple media operations, it involves designing sophisticated media mix considering Customer Lifetime Value (LTV) and business profitability.\nIn particular, this role leads the establishment of a data-driven marketing ecosystem that advances attribution models and performance measurement methodologies to comprehensively analyze fragmented customer journeys, enabling optimal decision-making.\n【Job Responsibilities】\n1. Performance Marketing Strategy Leadership (Strategy & Ownership)\nStrategic design and operation of annual paid media budget worth hundreds of billions of won aligned with business objectives\nEstablish full-funnel marketing strategies from Acquisition-Retention-LTV perspective and set priorities\nMedia portfolio decision-making connected to key business metrics (CAC, ROAS, LTV, etc.)\n2. Data-Driven Performance Management & Optimization (Performance Governance)\nComprehensive management of channel performance and lead decisions on budget reallocation and scaling up/down\nOverall traffic strategy leadership during major promotions and key events\nPresent new media/format expansion directions through headroom analysis\n3. Measurement System & Attribution Enhancement (Measurement & Attribution)\nInterpret attribution models (MTA, MMM, etc.) and reflect them in budget strategies\nVerify causal relationships of performance through experiments (Incrementality Tests, etc.) and utilize for decision-making\nCollaborate with data organizations to ensure reliability of marketing performance measurement systems\n4. Creative & Organizational Leadership (Leadership)\nSet creative strategy directions for each media channel and make decisions\nLead internal teams, agencies, and related departments to maximize performance organization execution\nProvide coaching for team member growth and build performance culture\nRequired:\n1. 8+ to under 15 years of performance marketing experience in e-commerce, platforms, retail, or top-tier agencies (team leadership experience required)\n2. Advanced-level operation and strategic planning experience with major media platforms (Naver/Google/Meta/Kakao, etc.)\n3. Direct experience managing and optimizing large-scale budgets of billions of won monthly\n4. Proficiency in MMP, GA4, and Amplitude (capable of data integrity checks and analysis)\n5. Full-funnel design and media mix optimization capabilities from new user acquisition to retargeting and purchase conversion\n6. Flexible collaboration skills with other departments (development, data, design) and logical reporting capabilities to executives\n7. English communication skills\nPreferred:\n- Advanced data analysis: SQL-based data extraction and processing capabilities, or dashboard construction experience using Tableau/Looker\n- Experience leading MMM (Media Mix Modeling) or MTA (Multi-Touch Attribution) implementation projects or practical application\n- Statistical experiment design and performance verification experience including Incrementality Tests and Conversion Lift Tests\n- Global media operation experience or experience creating synergy between branding campaigns (TVC/OTT/Video) and performance marketing",
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