主分类：广告业务运营
辅助：产品营销（仅展示）
来源 JD 数据（旧分类保留，当前主分类见上方）
{
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"job": {
"job_title": "LAZADA-Solutions Manager, Marketing Solutions-Hangzhou",
"job_level": "未披露",AI生成
"work_category": "全职",AI生成
"department": "LAZADA",
"location": "杭州",
"work_mode": "未披露",AI生成
"job_category": "市场推广"AI生成
},
"company": {
"company_name": "阿里国际数字商业",
"company_industry": "跨境电商",
"company_size": "未披露",
"company_website": "alibaba.com",
"company_description": "阿里国际数字商业业务涉及国际电商平台及跨境商品交易。"
},
"compensation": {
"salary_range": {
"min": "",
"max": "",
"currency": "未披露",
"cycle": "未披露"
},
"benefits": "未披露"
},
"requirements": {
"working_years": 5,
"degree": "Education: Bachelor's degree or higher in Business",
"language": "● Native Chinese Mandarin proficiency (written and verbal).；● Business-level English fluency.",AI生成
"visa_support": "未披露",
"responsibilities": "1. Strategic Leadership\n● Understand brand marketing objectives, pain points, and opportunities to design tailored Sponsored Solutions strategies.\n● Develop and execute B2B product positioning, narratives, and campaigns that differentiate Lazada’s offerings in competitive Southeast Asian markets.\n● Manage advertising operations for Chinese cross-border sellers on Lazada, including campaign strategy design, localization, and performance optimization.\n2. Project & Campaign Execution\n● Lead end-to-end project management: design workflows, prioritize tasks, and coordinate internal/external teams to deliver high-impact campaigns and product launches.\n● Collaborate with Strategic Account Management team to maximize client adoption of Sponsored Solutions and achieve measurable business outcomes (e.g., traffic, sales, ROI).\n● Oversee governance, traffic generation, and performance optimization for Chinese sellers.\n3. Data-Driven Insights\n● Monitor campaign performance and provide actionable insights to help brands optimize marketing spend.\n● Conduct market research to identify seller segments, analyze use cases, and develop data-backed personas for targeted messaging.\n● Utilize analytics tools (Excel, SQL, AI integrations) to derive insights and create compelling business proposals.\n4. Relationship Building\n● Build long-term partnerships with key stakeholders, including sellers, agencies, and internal teams (product, strategy, operations, commercial).\n● Equip commercial account managers with tools and insights to promote Sponsored Solutions effectively.",
"requirements_text": "1. Education: Bachelor's degree or higher in Business, Marketing, Business Analytics or related fields.\n2. Experience:\n● 5+ years of progressive experience in B2B product marketing, e-commerce, or digital advertising.\n● Proven success in strategic account management, project leadership, or business development roles (experience in management consulting or cross-border e-commerce is a plus).\n3. Technical Skills:\n● Advanced data analytics proficiency (Excel, SQL, marketing analytics tools).\n● Familiarity with e-commerce platforms and ad tech ecosystems.\n4. Soft Skills:\n● Exceptional communication, negotiation, and storytelling abilities to articulate value propositions to internal/external stakeholders.\n● Strong leadership and cross-cultural collaboration skills to manage diverse teams across Southeast Asia.\n● Resilient problem-solver with a growth mindset and customer obsession.\n5. Language:\n● Native Chinese Mandarin proficiency (written and verbal).\n● Business-level English fluency.\n6. Preferred Attributes\n● Demonstrated success in launching and scaling digital advertising products.\n● Deep understanding of Southeast Asian consumer behavior and digital marketing trends.\n● Experience with agile methodologies and cross-functional campaign execution.\n● Advanced proficiency in Python, SQL, and Tableau to extract actionable insights from advertising data and drive data-informed decisions that optimize ROI and campaign performance is a plus. Experience integrating AI tools into workflows for automation or insights generation is a plus.",
"skills": [AI生成
"Python",
"SQL",
"Excel",
"Tableau",
"团队协作"
],
"preferred_qualifications": "6. Preferred Attributes",
"job_highlights": "未披露"
},
"contact": {
"recruiter_name": "未披露",
"contact_methods": [
{
"type": "apply_link",
"value": "https://aidc-jobs.alibaba.com/off-campus/position-detail?positionId=100023695043"
}
]
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"posting": {
"posting_id": "100023695043",
"post_date": "2026-08-11",
"hire_time": "未披露",
"update_date": "20260917",
"job_url": "https://aidc-jobs.alibaba.com/off-campus/position-detail?positionId=100023695043"
},
"fulltext": "LAZADA-Solutions Manager, Marketing Solutions-Hangzhou\nLAZADA-Solutions Manager, Marketing Solutions-Hangzhou\n\n基础信息\n工作地点：杭州\n\n职位描述\n1. Strategic Leadership\n● Understand brand marketing objectives, pain points, and opportunities to design tailored Sponsored Solutions strategies.\n● Develop and execute B2B product positioning, narratives, and campaigns that differentiate Lazada’s offerings in competitive Southeast Asian markets.\n● Manage advertising operations for Chinese cross-border sellers on Lazada, including campaign strategy design, localization, and performance optimization.\n2. Project & Campaign Execution\n● Lead end-to-end project management: design workflows, prioritize tasks, and coordinate internal/external teams to deliver high-impact campaigns and product launches.\n● Collaborate with Strategic Account Management team to maximize client adoption of Sponsored Solutions and achieve measurable business outcomes (e.g., traffic, sales, ROI).\n● Oversee governance, traffic generation, and performance optimization for Chinese sellers.\n3. Data-Driven Insights\n● Monitor campaign performance and provide actionable insights to help brands optimize marketing spend.\n● Conduct market research to identify seller segments, analyze use cases, and develop data-backed personas for targeted messaging.\n● Utilize analytics tools (Excel, SQL, AI integrations) to derive insights and create compelling business proposals.\n4. Relationship Building\n● Build long-term partnerships with key stakeholders, including sellers, agencies, and internal teams (product, strategy, operations, commercial).\n● Equip commercial account managers with tools and insights to promote Sponsored Solutions effectively.\n\n职位要求\n1. Education: Bachelor's degree or higher in Business, Marketing, Business Analytics or related fields.\n2. Experience:\n● 5+ years of progressive experience in B2B product marketing, e-commerce, or digital advertising.\n● Proven success in strategic account management, project leadership, or business development roles (experience in management consulting or cross-border e-commerce is a plus).\n3. Technical Skills:\n● Advanced data analytics proficiency (Excel, SQL, marketing analytics tools).\n● Familiarity with e-commerce platforms and ad tech ecosystems.\n4. Soft Skills:\n● Exceptional communication, negotiation, and storytelling abilities to articulate value propositions to internal/external stakeholders.\n● Strong leadership and cross-cultural collaboration skills to manage diverse teams across Southeast Asia.\n● Resilient problem-solver with a growth mindset and customer obsession.\n5. Language:\n● Native Chinese Mandarin proficiency (written and verbal).\n● Business-level English fluency.\n6. Preferred Attributes\n● Demonstrated success in launching and scaling digital advertising products.\n● Deep understanding of Southeast Asian consumer behavior and digital marketing trends.\n● Experience with agile methodologies and cross-functional campaign execution.\n● Advanced proficiency in Python, SQL, and Tableau to extract actionable insights from advertising data and drive data-informed decisions that optimize ROI and campaign performance is a plus. Experience integrating AI tools into workflows for automation or insights generation is a plus.\n1. Strategic Leadership\n● Understand brand marketing objectives, pain points, and opportunities to design tailored Sponsored Solutions strategies.\n● Develop and execute B2B product positioning, narratives, and campaigns that differentiate Lazada’s offerings in competitive Southeast Asian markets.\n● Manage advertising operations for Chinese cross-border sellers on Lazada, including campaign strategy design, localization, and performance optimization.\n2. Project & Campaign Execution\n● Lead end-to-end project management: design workflows, prioritize tasks, and coordinate internal/external teams to deliver high-impact campaigns and product launches.\n● Collaborate with Strategic Account Management team to maximize client adoption of Sponsored Solutions and achieve measurable business outcomes (e.g., traffic, sales, ROI).\n● Oversee governance, traffic generation, and performance optimization for Chinese sellers.\n3. Data-Driven Insights\n● Monitor campaign performance and provide actionable insights to help brands optimize marketing spend.\n● Conduct market research to identify seller segments, analyze use cases, and develop data-backed personas for targeted messaging.\n● Utilize analytics tools (Excel, SQL, AI integrations) to derive insights and create compelling business proposals.\n4. Relationship Building\n● Build long-term partnerships with key stakeholders, including sellers, agencies, and internal teams (product, strategy, operations, commercial).\n● Equip commercial account managers with tools and insights to promote Sponsored Solutions effectively.\n1. Education: Bachelor's degree or higher in Business, Marketing, Business Analytics or related fields.\n2. Experience:\n● 5+ years of progressive experience in B2B product marketing, e-commerce, or digital advertising.\n● Proven success in strategic account management, project leadership, or business development roles (experience in management consulting or cross-border e-commerce is a plus).\n3. Technical Skills:\n● Advanced data analytics proficiency (Excel, SQL, marketing analytics tools).\n● Familiarity with e-commerce platforms and ad tech ecosystems.\n4. Soft Skills:\n● Exceptional communication, negotiation, and storytelling abilities to articulate value propositions to internal/external stakeholders.\n● Strong leadership and cross-cultural collaboration skills to manage diverse teams across Southeast Asia.\n● Resilient problem-solver with a growth mindset and customer obsession.\n5. Language:\n● Native Chinese Mandarin proficiency (written and verbal).\n● Business-level English fluency.\n6. Preferred Attributes\n● Demonstrated success in launching and scaling digital advertising products.\n● Deep understanding of Southeast Asian consumer behavior and digital marketing trends.\n● Experience with agile methodologies and cross-functional campaign execution.\n● Advanced proficiency in Python, SQL, and Tableau to extract actionable insights from advertising data and drive data-informed decisions that optimize ROI and campaign performance is a plus. Experience integrating AI tools into workflows for automation or insights generation is a plus.",
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"std_category_status": null,
"std_taxonomy_version": "20261104"
}
}