{
    "schema_version": "via_ai_product_manager_jobs_v1",
    "data_type": "ai_product_manager_jobs",
    "job": {
        "job_title": "Marketing Manager",
        "job_level": "未披露",AI生成
        "work_category": "全职",AI生成
        "department": "食杂零售-Keemart",
        "location": "利雅得",
        "work_mode": "未披露",AI生成
        "job_category": "市场营销类"AI生成
    },
    "company": {
        "company_name": "美团",
        "company_industry": "科技零售 / 生活服务",
        "company_size": "10000人以上",
        "company_website": "meituan.com",
        "company_description": "美团通过科技推动服务零售和商品零售的数字化，连接消费者与商户。"
    },
    "compensation": {
        "salary_range": {
            "min": "",
            "max": "",
            "currency": "未披露",
            "cycle": "未披露"
        },
        "benefits": "未披露"
    },
    "requirements": {
        "working_years": "",
        "degree": "未披露",
        "language": "English is required as a working language. Proficiency in Arabic or prior experience in Middle East markets is a strong advantage.",AI生成
        "visa_support": "未披露",
        "responsibilities": "Responsibilities\n\nBrand Marketing & Brand Equity Building\n\nLead brand marketing initiatives for the Keemart business. Develop and execute brand communication strategies centered on brand positioning, core values, and long-term vision, continuously strengthening brand equity, user trust, and brand preference.\n\nBrand Content & Social Media Management\n\nOwn the content strategy and day-to-day operations of official social media channels. Build a clear and consistent brand tone, and drive brand visibility, favorability, and engagement through high-quality content, topic planning, and interactive community initiatives.\n\nIntegrated Brand Communication & Project Management\n\nPlan and deliver brand-led integrated marketing communication projects, covering social media campaigns, content distribution, community touchpoints, and online-offline coordination, ensuring consistent brand messaging and impact across all consumer touchpoints.\n\nCSR & Community Engagement Programs\n\nLead or actively participate in the planning and execution of Corporate Social Responsibility (CSR) and community programs. Establish partnerships with local NGOs, community organizations, and relevant government or social institutions to deliver initiatives that generate real social impact while reinforcing brand purpose and reputation.\n\nCross-functional Brand Collaboration\n\nWork closely with user growth, digital marketing, product, and operations teams to ensure brand strategy is consistently embedded across product experience, communication content, and user touchpoints, aligning brand objectives with business goals.",
        "requirements_text": "Requirements\n\nBrand & Marketing Experience\n\n8+ years of marketing experience, preferably with international or regional brands. Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly preferred, with proven involvement in systematic brand projects or brand-building initiatives.\n\nBrand Thinking & Content Capability\n\nStrong brand-led marketing mindset, with the ability to design communication strategies from brand positioning and consumer mindset perspectives. Demonstrated success in brand content, social media operations, or integrated communication campaigns, supported by clear methodologies and case examples.\n\nCSR / Social Impact Experience\n\nUnderstanding of and interest in CSR or social impact initiatives. Prior experience in planning, executing, or partnering on CSR or community projects is a plus, with the ability to connect long-term brand value with meaningful social contribution.\n\nData Awareness & Brand Performance Evaluation\n\nData-driven mindset with the ability to assess brand and communication performance through relevant brand metrics, and continuously optimize brand and content strategies based on data, insights, and business feedback.\n\nCross-cultural & International Exposure\n\nExperience working in cross-cultural or cross-border environments, with the ability to operate effectively in diverse markets and deliver locally relevant brand communication.\n\nLanguage Skills\n\nEnglish is required as a working language. Proficiency in Arabic or prior experience in Middle East markets is a strong advantage.",
        "skills": [AI生成
            "团队协作"
        ],
        "preferred_qualifications": "8+ years of marketing experience, preferably with international or regional brands. Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly preferred, with proven involvement in systematic brand projects or brand-building initiatives.",
        "job_highlights": "new business key positions, large room for growth;"
    },
    "contact": {
        "recruiter_name": "未披露",
        "contact_methods": [
            {
                "type": "apply_link",
                "value": "https://zhaopin.meituan.com/web/position/detail?jobUnionId=4480035762&jobShareType=1"
            }
        ]
    },
    "posting": {
        "posting_id": "4480035762",
        "post_date": "",
        "hire_time": "未披露",
        "update_date": "20260917",
        "job_url": "https://zhaopin.meituan.com/web/position/detail?jobUnionId=4480035762&jobShareType=1"
    },
    "fulltext": "Marketing Manager\nMarketing Manager\n\n基础信息\n工作地点：利雅得\n部门：食杂零售-Keemart\n职位类别：市场营销类\n职位族群：营销\n更新时间：2026-07-13\n\n岗位职责\nResponsibilities\n\nBrand Marketing & Brand Equity Building\n\nLead brand marketing initiatives for the Keemart business. Develop and execute brand communication strategies centered on brand positioning, core values, and long-term vision, continuously strengthening brand equity, user trust, and brand preference.\n\nBrand Content & Social Media Management\n\nOwn the content strategy and day-to-day operations of official social media channels. Build a clear and consistent brand tone, and drive brand visibility, favorability, and engagement through high-quality content, topic planning, and interactive community initiatives.\n\nIntegrated Brand Communication & Project Management\n\nPlan and deliver brand-led integrated marketing communication projects, covering social media campaigns, content distribution, community touchpoints, and online-offline coordination, ensuring consistent brand messaging and impact across all consumer touchpoints.\n\nCSR & Community Engagement Programs\n\nLead or actively participate in the planning and execution of Corporate Social Responsibility (CSR) and community programs. Establish partnerships with local NGOs, community organizations, and relevant government or social institutions to deliver initiatives that generate real social impact while reinforcing brand purpose and reputation.\n\nCross-functional Brand Collaboration\n\nWork closely with user growth, digital marketing, product, and operations teams to ensure brand strategy is consistently embedded across product experience, communication content, and user touchpoints, aligning brand objectives with business goals.\n\n岗位基本要求\nRequirements\n\nBrand & Marketing Experience\n\n8+ years of marketing experience, preferably with international or regional brands. Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly preferred, with proven involvement in systematic brand projects or brand-building initiatives.\n\nBrand Thinking & Content Capability\n\nStrong brand-led marketing mindset, with the ability to design communication strategies from brand positioning and consumer mindset perspectives. Demonstrated success in brand content, social media operations, or integrated communication campaigns, supported by clear methodologies and case examples.\n\nCSR / Social Impact Experience\n\nUnderstanding of and interest in CSR or social impact initiatives. Prior experience in planning, executing, or partnering on CSR or community projects is a plus, with the ability to connect long-term brand value with meaningful social contribution.\n\nData Awareness & Brand Performance Evaluation\n\nData-driven mindset with the ability to assess brand and communication performance through relevant brand metrics, and continuously optimize brand and content strategies based on data, insights, and business feedback.\n\nCross-cultural & International Exposure\n\nExperience working in cross-cultural or cross-border environments, with the ability to operate effectively in diverse markets and deliver locally relevant brand communication.\n\nLanguage Skills\n\nEnglish is required as a working language. Proficiency in Arabic or prior experience in Middle East markets is a strong advantage.\n\n岗位亮点\nnew business key positions, large room for growth;\nResponsibilities\n\nBrand Marketing & Brand Equity Building\n\nLead brand marketing initiatives for the Keemart business. Develop and execute brand communication strategies centered on brand positioning, core values, and long-term vision, continuously strengthening brand equity, user trust, and brand preference.\n\nBrand Content & Social Media Management\n\nOwn the content strategy and day-to-day operations of official social media channels. Build a clear and consistent brand tone, and drive brand visibility, favorability, and engagement through high-quality content, topic planning, and interactive community initiatives.\n\nIntegrated Brand Communication & Project Management\n\nPlan and deliver brand-led integrated marketing communication projects, covering social media campaigns, content distribution, community touchpoints, and online-offline coordination, ensuring consistent brand messaging and impact across all consumer touchpoints.\n\nCSR & Community Engagement Programs\n\nLead or actively participate in the planning and execution of Corporate Social Responsibility (CSR) and community programs. Establish partnerships with local NGOs, community organizations, and relevant government or social institutions to deliver initiatives that generate real social impact while reinforcing brand purpose and reputation.\n\nCross-functional Brand Collaboration\n\nWork closely with user growth, digital marketing, product, and operations teams to ensure brand strategy is consistently embedded across product experience, communication content, and user touchpoints, aligning brand objectives with business goals.\nRequirements\n\nBrand & Marketing Experience\n\n8+ years of marketing experience, preferably with international or regional brands. Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly preferred, with proven involvement in systematic brand projects or brand-building initiatives.\n\nBrand Thinking & Content Capability\n\nStrong brand-led marketing mindset, with the ability to design communication strategies from brand positioning and consumer mindset perspectives. Demonstrated success in brand content, social media operations, or integrated communication campaigns, supported by clear methodologies and case examples.\n\nCSR / Social Impact Experience\n\nUnderstanding of and interest in CSR or social impact initiatives. Prior experience in planning, executing, or partnering on CSR or community projects is a plus, with the ability to connect long-term brand value with meaningful social contribution.\n\nData Awareness & Brand Performance Evaluation\n\nData-driven mindset with the ability to assess brand and communication performance through relevant brand metrics, and continuously optimize brand and content strategies based on data, insights, and business feedback.\n\nCross-cultural & International Exposure\n\nExperience working in cross-cultural or cross-border environments, with the ability to operate effectively in diverse markets and deliver locally relevant brand communication.\n\nLanguage Skills\n\nEnglish is required as a working language. Proficiency in Arabic or prior experience in Middle East markets is a strong advantage.",
    "standard_classification": {
        "std_category_code": "B013",
        "std_aux_codes": [],
        "std_category_status": null,
        "std_taxonomy_version": "20261104"
    }
}