{
    "schema_version": "via_ai_product_manager_jobs_v1",
    "data_type": "ai_product_manager_jobs",
    "job": {
        "job_title": "Branding Senior Manager – Kuwait",
        "job_level": "高级",AI生成
        "work_category": "全职",AI生成
        "department": "食杂零售-Keemart",
        "location": "利雅得 / 科威特城",
        "work_mode": "未披露",AI生成
        "job_category": "市场营销类"AI生成
    },
    "company": {
        "company_name": "美团",
        "company_industry": "科技零售 / 生活服务",
        "company_size": "10000人以上",
        "company_website": "meituan.com",
        "company_description": "美团通过科技推动服务零售和商品零售的数字化，连接消费者与商户。"
    },
    "compensation": {
        "salary_range": {
            "min": "",
            "max": "",
            "currency": "未披露",
            "cycle": "未披露"
        },
        "benefits": "未披露"
    },
    "requirements": {
        "working_years": 5,
        "degree": "Bachelor's degree in Marketing",
        "language": "3. Fluent in both English and Arabic (written and verbal)",AI生成
        "visa_support": "未披露",
        "responsibilities": "1. Brand Strategy & Localization: Define and maintain the brand identity across online branding for social media and ATL&BTL channels\n\n2. Creative Campaign Development: Lead the end-to-end development of creative campaigns for launches, seasonal campaign, and community events—from concept ideation to execution. \n\n3. Market Research & Consumer Insights: Conduct ongoing market research to track competitor branding, consumer sentiment, and emerging trends in Kuwait's retail and Q-commerce space. \n\n4. Performance & Iteration: Use data from user feedback, campaign performance, and brand trackers to iterate on creative assets and brand positioning, and monitor brand health metrics (awareness) and propose actionable improvements.",
        "requirements_text": "1. Bachelor's degree in Marketing, Communications, Branding, Design, or related field.\n2. 5 years or above of experience in branding, creative marketing, or brand management—ideally in FMCG, retail, e-commerce, food delivery, or Q-commerce.\n3. Fluent in both English and Arabic (written and verbal)",
        "skills": [AI生成
            "沟通能力",
            "市场营销"
        ],
        "preferred_qualifications": "未披露",
        "job_highlights": "0→1 impact – shape how Kuwait discovers and experiences instant retail.\nGlobal backing, local autonomy – world-class support with the freedom to build."
    },
    "contact": {
        "recruiter_name": "未披露",
        "contact_methods": [
            {
                "type": "apply_link",
                "value": "https://zhaopin.meituan.com/web/position/detail?jobUnionId=4642195359&jobShareType=1"
            }
        ]
    },
    "posting": {
        "posting_id": "4642195359",
        "post_date": "",
        "hire_time": "未披露",
        "update_date": "20260917",
        "job_url": "https://zhaopin.meituan.com/web/position/detail?jobUnionId=4642195359&jobShareType=1"
    },
    "fulltext": "Branding Senior Manager – Kuwait\nBranding Senior Manager – Kuwait\n\n基础信息\n工作地点：利雅得 / 科威特城\n部门：食杂零售-Keemart\n职位类别：市场营销类\n职位族群：营销\n更新时间：2026-07-22\n\n岗位职责\n1. Brand Strategy & Localization: Define and maintain the brand identity across online branding for social media and ATL&BTL channels\n\n2. Creative Campaign Development: Lead the end-to-end development of creative campaigns for launches, seasonal campaign, and community events—from concept ideation to execution. \n\n3. Market Research & Consumer Insights: Conduct ongoing market research to track competitor branding, consumer sentiment, and emerging trends in Kuwait's retail and Q-commerce space. \n\n4. Performance & Iteration: Use data from user feedback, campaign performance, and brand trackers to iterate on creative assets and brand positioning, and monitor brand health metrics (awareness) and propose actionable improvements.\n\n岗位基本要求\n1. Bachelor's degree in Marketing, Communications, Branding, Design, or related field.\n2. 5 years or above of experience in branding, creative marketing, or brand management—ideally in FMCG, retail, e-commerce, food delivery, or Q-commerce.\n3. Fluent in both English and Arabic (written and verbal)\n\n岗位亮点\n0→1 impact – shape how Kuwait discovers and experiences instant retail.\nGlobal backing, local autonomy – world-class support with the freedom to build.\n1. Brand Strategy & Localization: Define and maintain the brand identity across online branding for social media and ATL&BTL channels\n\n2. Creative Campaign Development: Lead the end-to-end development of creative campaigns for launches, seasonal campaign, and community events—from concept ideation to execution. \n\n3. Market Research & Consumer Insights: Conduct ongoing market research to track competitor branding, consumer sentiment, and emerging trends in Kuwait's retail and Q-commerce space. \n\n4. Performance & Iteration: Use data from user feedback, campaign performance, and brand trackers to iterate on creative assets and brand positioning, and monitor brand health metrics (awareness) and propose actionable improvements.\n1. Bachelor's degree in Marketing, Communications, Branding, Design, or related field.\n2. 5 years or above of experience in branding, creative marketing, or brand management—ideally in FMCG, retail, e-commerce, food delivery, or Q-commerce.\n3. Fluent in both English and Arabic (written and verbal)",
    "standard_classification": {
        "std_category_code": "B013",
        "std_aux_codes": [],
        "std_category_status": null,
        "std_taxonomy_version": "20261104"
    }
}