主分类:市场与品牌营销
来源 JD 数据(旧分类保留,当前主分类见上方)
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"job": {
"job_title": "整合营销/市场经理 - 拉美储备",
"job_level": "未披露",AI生成
"work_category": "全职",AI生成
"department": "未披露",
"location": "波哥大",
"work_mode": "未披露",AI生成
"job_category": "市场营销"AI生成
},
"company": {
"company_name": "小米集团",
"company_industry": "消费电子 / 智能制造 / 物联网",
"company_size": "10000人以上",
"company_website": "xiaomi.com",
"company_description": "小米是一家消费电子和智能制造企业,以智能手机、智能硬件和物联网平台为核心。"
},
"compensation": {
"salary_range": {
"min": "",
"max": "",
"currency": "未披露",
"cycle": "未披露"
},
"benefits": "未披露"
},
"requirements": {
"working_years": 5,
"degree": "- Bachelor's Degree or above",
"language": "Excellent professional level of English communications, Mandarin Chinese is a plus",AI生成
"visa_support": "未披露",
"responsibilities": "Campaign Strategy and Execution: Plan, lead, and execute omni-channel communication and marketing campaigns in the Colombia market, ensuring excellence in concept creation, design, messaging, and communication materials.\n- Strategic Collaboration: Work closely with commercial and cross-functional retail teams to ideate and execute campaigns that align with business goals.\n- Data-Driven Approach: Utilize data-driven insights to identify key customer segments and sport-related needs, tailoring campaigns for maximum impact and effectiveness.\n- Campaign Calendar Management: Strategize and plan the campaign calendar, ensuring timely and effective execution of all marketing initiatives.\n- Performance Evaluation: Collate, evaluate, and report on campaign performance and sales conversion against established KPIs, identifying trends and insights for continuous optimization\n- Cross-Functional Coordination: Bridge the communications between HQ Marketing team, Regional Marketing and Colombia Marketing to align the key strategies and make sure the execution is aligned with the HQ requirements. \n- External Partner Coordination: Liaise and coordinate with external marketing agencies to guide campaign creative direction and media planning.\n- Campaign budget management: Manage and allocate the reasonable budget for difference marketing activities to fulfill campaign goals.",
"requirements_text": "- Bachelor's Degree or above\n- At least 5 years of experience managing and executing product marketing campaigns preferably in smartphone or tech industry\n- Excellent professional level of English communications, Mandarin Chinese is a plus\n- Results-oriented with strong communication and project management skills to get stuff done\n- Vital and responsible, self-motivated & adaptable in the field of a fast changing and start-up environment \n- Passionate about technologies and consumer electronics products\n- Collaborative team player with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward\n- A proactive individual with can-do mindset and who is able to work independently as well as a team-player",
"skills": [AI生成
"团队协作",
"英语沟通"
],
"preferred_qualifications": "未披露",
"job_highlights": "未披露"
},
"contact": {
"recruiter_name": "未披露",
"contact_methods": [
{
"type": "apply_link",
"value": "https://xiaomi.jobs.f.mioffice.cn/index/m/position/7298786134838100076/detail"
}
]
},
"posting": {
"posting_id": "7298786134838100076",
"post_date": "2023-11-08",
"hire_time": "未披露",
"update_date": "20260917",
"job_url": "https://xiaomi.jobs.f.mioffice.cn/index/m/position/7298786134838100076/detail"
},
"fulltext": "整合营销/市场经理 - 拉美储备\n职位描述\nCampaign Strategy and Execution: Plan, lead, and execute omni-channel communication and marketing campaigns in the Colombia market, ensuring excellence in concept creation, design, messaging, and communication materials.\n- Strategic Collaboration: Work closely with commercial and cross-functional retail teams to ideate and execute campaigns that align with business goals.\n- Data-Driven Approach: Utilize data-driven insights to identify key customer segments and sport-related needs, tailoring campaigns for maximum impact and effectiveness.\n- Campaign Calendar Management: Strategize and plan the campaign calendar, ensuring timely and effective execution of all marketing initiatives.\n- Performance Evaluation: Collate, evaluate, and report on campaign performance and sales conversion against established KPIs, identifying trends and insights for continuous optimization\n- Cross-Functional Coordination: Bridge the communications between HQ Marketing team, Regional Marketing and Colombia Marketing to align the key strategies and make sure the execution is aligned with the HQ requirements. \n- External Partner Coordination: Liaise and coordinate with external marketing agencies to guide campaign creative direction and media planning.\n- Campaign budget management: Manage and allocate the reasonable budget for difference marketing activities to fulfill campaign goals.\n\n职位要求\n- Bachelor's Degree or above\n- At least 5 years of experience managing and executing product marketing campaigns preferably in smartphone or tech industry\n- Excellent professional level of English communications, Mandarin Chinese is a plus\n- Results-oriented with strong communication and project management skills to get stuff done\n- Vital and responsible, self-motivated & adaptable in the field of a fast changing and start-up environment \n- Passionate about technologies and consumer electronics products\n- Collaborative team player with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward\n- A proactive individual with can-do mindset and who is able to work independently as well as a team-player\nCampaign Strategy and Execution: Plan, lead, and execute omni-channel communication and marketing campaigns in the Colombia market, ensuring excellence in concept creation, design, messaging, and communication materials.\n- Strategic Collaboration: Work closely with commercial and cross-functional retail teams to ideate and execute campaigns that align with business goals.\n- Data-Driven Approach: Utilize data-driven insights to identify key customer segments and sport-related needs, tailoring campaigns for maximum impact and effectiveness.\n- Campaign Calendar Management: Strategize and plan the campaign calendar, ensuring timely and effective execution of all marketing initiatives.\n- Performance Evaluation: Collate, evaluate, and report on campaign performance and sales conversion against established KPIs, identifying trends and insights for continuous optimization\n- Cross-Functional Coordination: Bridge the communications between HQ Marketing team, Regional Marketing and Colombia Marketing to align the key strategies and make sure the execution is aligned with the HQ requirements. \n- External Partner Coordination: Liaise and coordinate with external marketing agencies to guide campaign creative direction and media planning.\n- Campaign budget management: Manage and allocate the reasonable budget for difference marketing activities to fulfill campaign goals.\n- Bachelor's Degree or above\n- At least 5 years of experience managing and executing product marketing campaigns preferably in smartphone or tech industry\n- Excellent professional level of English communications, Mandarin Chinese is a plus\n- Results-oriented with strong communication and project management skills to get stuff done\n- Vital and responsible, self-motivated & adaptable in the field of a fast changing and start-up environment \n- Passionate about technologies and consumer electronics products\n- Collaborative team player with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward\n- A proactive individual with can-do mindset and who is able to work independently as well as a team-player",
"standard_classification": {
"std_category_code": "B013",
"std_aux_codes": [],
"std_category_status": null,
"std_taxonomy_version": "20261104"
}
}