{
    "schema_version": "via_ai_product_manager_jobs_v1",
    "data_type": "ai_product_manager_jobs",
    "job": {
        "job_title": "CRM经理",
        "job_level": "",AI生成
        "work_category": "",AI生成
        "department": "",
        "location": "深圳",
        "work_mode": "",AI生成
        "job_category": ""AI生成
    },
    "company": {
        "company_name": "某知名集团公司",
        "company_industry": "基金",
        "company_size": "20-99人",
        "company_website": "",
        "company_description": ""
    },
    "compensation": {
        "salary_range": {
            "min": 25000,
            "max": 30000,
            "currency": "CNY",
            "cycle": "month"
        },
        "benefits": ""
    },
    "requirements": {
        "working_years": 10,
        "degree": "本科",
        "language": "",AI生成
        "visa_support": "",
        "responsibilities": "",
        "requirements_text": "Manager - Customer Experience & Data Insights\nJob Description\nWe are seeking an experienced and strategic professional to support the expansion of the Group's Loyalty Programmes from Hong Kong into Mainland China. Based in Qianhai, thisrole will be key to adapting our member framework to the Mainland market, with a focus on understanding local practices, customer behaviour, and operational needs beforemoving into advanced CRM and engagement work.\nThe incumbent will be responsible for laying a solid foundation for programme localisation -including evaluating consumer insights, identifying partnership opportunities, and implementing effective engagement activities relevant to Mainland consumers. He/she will ensure a smooth transition of the loyalty model into China while keeping the brand consistent and compliant with business and regulatory standards. The focus will be on establishing effective market fit and building meaningful engagement fundamentals.\nPractical experience in end-to-end development and management of WeChat Mini Programmes for loyalty or membership ecosystems is essential, as this will serve as thecore digital platform for member enrolment, communications,and reward experiences. The candidate must also demonstrate familiarity with data privacy, cyber security, and compliance frameworks in Mainland China, ensuring all operations uphold corporate and legal integrity.\nThis position requires close collaboration with cross-functional teams and agencies in both Hong Kong and China to align on programme strategies, data infrastructure, and customer touch points, ultimately supporting a consistent and compelling member experience across markets. The role will also provide ad hoc project support to the Hong Kong team as needed.\nRequirements:\n.Degree in Business Administration, Marketing,Statistics or related disciplines. Minimum 10 years of experience in CRM, loyalty,digital, and customer engagement, preferably with exposure to both Hong Kong and Mainland China markets\n.Hands-on experience in WeChat Mini Program me loyalty solutions and digital engagement in China. Solid understanding of China's data and cyber security compliance frame work and Chinese (Cantonese and Mandarin). Can-do attitude. Strong analytical and strategic thinking skills, with the ability to translate insights\nExcellent spoken and written communication in English\ninto actionable plans. Team-oriented, self-motivated, organised, and able to manage multiple projects with cross-market coordination. Ability to work independently under pressure and meet\ntight deadlines. Proficiency in Word, Excel and PowerPoint. Being familiar with CRM and analytics software applications is a plus\n经理-客户体验及数据分析\n职位描述\n我们正在寻找一位具备战略思维、经验丰富的专业人士协助集团会员计划由香港拓展⾄中国内地市场。该岗位常驻前海，核⼼使命是将现有会员体系有效落地⾄内地场景，并在深入理解当地市场惯例、消费者行为及运营模式的基础上，逐步开展更深⼊的客户关系管理及会员互动工\n作。\n此岗位将负责为会员计划的本地化奠定扎实基础-一包括开展消费者洞察研究、识别潜在合作伙伴机会、以及策划并执行适合内地用户的互动与运营活动。任职者需确保会员计划在进入中国市场时实现顺利迁移，同时保持品牌一致性，并符合业务及监管要求，重点在于建立适配市场的会员框架及有效的用户互动基础。\n具备微信小程序会员体系的全流程搭建与管理经验是此岗位的关键要求，因为小程序将作为未来会员招募、沟通互动、奖励体验的核心数字化平台。此外，候选人必须熟悉中国内地的数据安全、网络安全及合规框架，确保所有运营活动符合公司及法律规范。\n此岗位需与香港及内地的跨职能团队及外部机构紧密合作，在会员策略、数据基础设施、用户触点等方面保持一致，从而打造跨市场一致且高质量的会员体验。同时，该岗位亦需按需要为香港团队提供项目支持。\n任职要求:\n•本科或以上学历，主修工商管理、市场营销、统计学或相关专业\n•至少10年客户关系管理、会员营销、数字化运营及客户互动相关经验，具备香港与中国内地市场双重经验者优先\n•熟悉微信小程序会员体系的设计、搭建与运营，并具备内地数字化用户互动经验深刻理解中国内地的数据合规与网络安全要求\n•具备优秀的中英文(粤语及普通话)书写与口头沟通能力\n•主动积极、具备优秀的分析及战略思维能力，能将洞察转化为可执行方案\n•具备良好的团队协作能力，自我驱动、有条理，能在跨市场环境中同时管理多个项目\n•能在压力下独立工作并如期完成任务理或数据分析类软件者更佳\n•熟练使用Word、Excel、PowerPoint;熟悉客户关系管理或数据分析类软件者更佳\n认证资质\n人力资源服务许可证",
        "skills": [],AI生成
        "preferred_qualifications": "",
        "job_highlights": ""
    },
    "contact": {
        "recruiter_name": "",
        "contact_methods": [
            {
                "type": "apply_link",
                "value": "https://www.zhipin.com/job_detail/14acc152949faf500nVy3929EVpZ.html"
            }
        ]
    },
    "posting": {
        "posting_id": "14acc152949faf500nVy3929EVpZ",
        "post_date": "",
        "hire_time": "",
        "update_date": "",
        "job_url": "https://www.zhipin.com/job_detail/14acc152949faf500nVy3929EVpZ.html"
    },
    "fulltext": "Manager - Customer Experience & Data Insights\nJob Description\nWe are seeking an experienced and strategic professional to support the expansion of the Group's Loyalty Programmes from Hong Kong into Mainland China. Based in Qianhai, thisrole will be key to adapting our member framework to the Mainland market, with a focus on understanding local practices, customer behaviour, and operational needs beforemoving into advanced CRM and engagement work.\nThe incumbent will be responsible for laying a solid foundation for programme localisation -including evaluating consumer insights, identifying partnership opportunities, and implementing effective engagement activities relevant to Mainland consumers. He/she will ensure a smooth transition of the loyalty model into China while keeping the brand consistent and compliant with business and regulatory standards. The focus will be on establishing effective market fit and building meaningful engagement fundamentals.\nPractical experience in end-to-end development and management of WeChat Mini Programmes for loyalty or membership ecosystems is essential, as this will serve as thecore digital platform for member enrolment, communications,and reward experiences. The candidate must also demonstrate familiarity with data privacy, cyber security, and compliance frameworks in Mainland China, ensuring all operations uphold corporate and legal integrity.\nThis position requires close collaboration with cross-functional teams and agencies in both Hong Kong and China to align on programme strategies, data infrastructure, and customer touch points, ultimately supporting a consistent and compelling member experience across markets. The role will also provide ad hoc project support to the Hong Kong team as needed.\nRequirements:\n.Degree in Business Administration, Marketing,Statistics or related disciplines. Minimum 10 years of experience in CRM, loyalty,digital, and customer engagement, preferably with exposure to both Hong Kong and Mainland China markets\n.Hands-on experience in WeChat Mini Program me loyalty solutions and digital engagement in China. Solid understanding of China's data and cyber security compliance frame work and Chinese (Cantonese and Mandarin). Can-do attitude. Strong analytical and strategic thinking skills, with the ability to translate insights\nExcellent spoken and written communication in English\ninto actionable plans. Team-oriented, self-motivated, organised, and able to manage multiple projects with cross-market coordination. Ability to work independently under pressure and meet\ntight deadlines. Proficiency in Word, Excel and PowerPoint. Being familiar with CRM and analytics software applications is a plus\n经理-客户体验及数据分析\n职位描述\n我们正在寻找一位具备战略思维、经验丰富的专业人士协助集团会员计划由香港拓展⾄中国内地市场。该岗位常驻前海，核⼼使命是将现有会员体系有效落地⾄内地场景，并在深入理解当地市场惯例、消费者行为及运营模式的基础上，逐步开展更深⼊的客户关系管理及会员互动工\n作。\n此岗位将负责为会员计划的本地化奠定扎实基础-一包括开展消费者洞察研究、识别潜在合作伙伴机会、以及策划并执行适合内地用户的互动与运营活动。任职者需确保会员计划在进入中国市场时实现顺利迁移，同时保持品牌一致性，并符合业务及监管要求，重点在于建立适配市场的会员框架及有效的用户互动基础。\n具备微信小程序会员体系的全流程搭建与管理经验是此岗位的关键要求，因为小程序将作为未来会员招募、沟通互动、奖励体验的核心数字化平台。此外，候选人必须熟悉中国内地的数据安全、网络安全及合规框架，确保所有运营活动符合公司及法律规范。\n此岗位需与香港及内地的跨职能团队及外部机构紧密合作，在会员策略、数据基础设施、用户触点等方面保持一致，从而打造跨市场一致且高质量的会员体验。同时，该岗位亦需按需要为香港团队提供项目支持。\n任职要求:\n•本科或以上学历，主修工商管理、市场营销、统计学或相关专业\n•至少10年客户关系管理、会员营销、数字化运营及客户互动相关经验，具备香港与中国内地市场双重经验者优先\n•熟悉微信小程序会员体系的设计、搭建与运营，并具备内地数字化用户互动经验深刻理解中国内地的数据合规与网络安全要求\n•具备优秀的中英文(粤语及普通话)书写与口头沟通能力\n•主动积极、具备优秀的分析及战略思维能力，能将洞察转化为可执行方案\n•具备良好的团队协作能力，自我驱动、有条理，能在跨市场环境中同时管理多个项目\n•能在压力下独立工作并如期完成任务理或数据分析类软件者更佳\n•熟练使用Word、Excel、PowerPoint;熟悉客户关系管理或数据分析类软件者更佳\n认证资质\n人力资源服务许可证"
}